Hi, Nice to meet you . . .do you want to get married?

So, in sales, it is always about the relationship. I am followed by many new people on a regular basis on the business social media, LinkedIn. It never fails to amaze me, that after 10 seconds of accepting a follower, they send a private message trying to sell me their product or service. I literally delete the message immediately and never consider their offer. It is analogous to meeting someone for the very first time and saying, “my name is so and so, would you like to get married?” How ridiculous?!?!

If you want to sell a particular product or service, get to know your prospect. Find out how you could truly benefit them, not just sell something and benefit yourself. The more time you spend getting to know someone, the more they will like you (assuming you are not annoying, have good hygiene, good manners, and are genuine). The more they like you, the more likely they will buy from you. YOU. MUST. EARN. IT!

No one wants to be surprised with your great offer. We don’t like it when someone jumps out of the bushes at the mall and tries to evangelize the lost, because it is out of place. No one likes a cold call at dinner time promising a free cruise, because it is out of place. No one meets a stranger and suddenly wants a lifelong commitment of marriage, because it is out of place. Consider the relationship the next time you want to “sell” someone on your product or service, because as for me, I do not want to “get married” if it is all about you.

Author: ebtgains

Stephen is a seasoned leader in the automotive industry. He has a unique blend of achieving results, with an extremely high level of satisfaction for both the guest and the employee. Having a solid background in fixed ops, there is a daily sense of urgency to maximize each opportunity. He is a process driven GM for a public automotive group with a passion for personal and professional growth. He is always maximizing EBT opportunity and is open and willing to share.

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