As I began to think about why Black Friday is a success for many retailers, it became so obvious. They plan for it. They focus on it. They prepare for it. They have great enthusiasm for it. They advertise for it, and ultimately they have great results. Many people in the car business just keep doing what they did last week, last month, and last year. The customer is bored, the staff is bored, and the bottom line reflects the lackadaisical approach that many Sales Managers, Service Managers, and General Managers take to growing and sustaining their business.
Truth be told, we get just about what we focus on. That is why we create action plans, forecast our month and even our year, and have written goals to run after. After all if we do not focus on growing our business daily, we could be swimming in the red ink, or barely in the a profitable situation. So let’s take a page out of the retail industry. Let’s plan for it. Let’s stay focused on it. Let’s prepare for it. Let’s have great enthusiasm for it. Let’s advertise for it, and let’s have great results all the time like every week was Black Friday.