7 Intentional Sales Steps to a Great 2020

Follow me here through the steps: Pun intended. All kidding aside, if you follow the seven steps outlined below, you will have a better year in 2020 than you have had in 2019. Remember, your steps must be intentional, not an accident. What are we waiting for? Let’s get started today and everyday thereafter.

Decide to Have a Good Attitude — Always

I use the word decide, because it is always a choice, and certainly cannot be a byproduct of your circumstances. Learn to have a good attitude in all situations. Trust me: it can always get worse. And if it were to get worse, you would wish that you were back in this present situation. I am not saying you have to like a bad situation. But learning to control your emotions and your attitude in spite of the situation you find yourself in will pay dividends.

Read Positive Material

Your mind is like a sponge. The same sponge that can soak up clean and refreshing water, can also soak up damaging and dirty chemicals. Your brain is no different. Feed your brain positive material by people just like you and I, who have succeeded or have overcome a tough situation. Read about others who have won awards, or have accomplished something wonderful. Read success stories, testimonials, spiritually nourishing books, and more. Stay away from the negative, such as the news or newspaper — as they all preach that the sky is falling.

Find Positive Reminders Every Day in What You Do

Maybe it is a reoccurring calendar reminder or a post-it note with an inspiring message or quote from a leader you look up to. You can print articles or pictures where you can see them that inspire you. You can keep the thank you cards from your happy customers or family/friends. The method does not matter, but the principle is a crucial step in keeping your focus on your goals.

Focus on Opportunity, Not Failure

Every customer is your opportunity. The town you live in is your opportunity. The state you live in and the country you live in is your opportunity. The world-wide-web is your opportunity. What you decide to focus on becomes your reality. Focus on failure, and get more of it. Focus on opportunity, and the more of it you will see available to you. Think it through; the person who has the money to spend on your product is asking you to help them spend it. They are never a nuisance. Ever. Yes, customers can be a royal pain, but if you can only sell to nice people, your pool of opportunity shrinks dramatically. Think of it another way — picture walking down a very long corridor with hundreds of doors that are all closed. Many are locked but some of them are unlocked. If there was a hundred dollar bill behind every unlocked door, you would simply run down the corridor twisting door knobs. You would never stop at the first locked door. Therefore, just start twisting the proverbial door knobs, as sales is simply a numbers game. Some doors are locked but the reward is only found behind the unlocked ones. Focus on the opportunity.

Celebrate Your Accomplishments, No Matter How Small They May Seem

When you were a baby, your parents or guardians celebrated your constant attempt at walking, even though there was more falling down than walking going on. They were encouraging you to keep trying, knowing that if you failed enough, you would eventually succeed, as long as you didn’t give up. Take the time today to celebrate your accomplishments and learn to focus on progress, not failure. As I have said in the past; inch by inch its a cinch but yard by yard its hard.

Develop a Cheerful and Outgoing Personality

Simply put — Be cheerful. People like to do business with people they like. AND, they buy more frequently and spend more money per transaction with less hesitation from happy people. Be that happy person. I have found that if you count all of the things you have to be thankful for, being cheerful and positive is much easier. Also, your associates will appreciate the breath of fresh air. It is easy to like someone who smiles, is happy, and is thankful.

Remember to Take Care of the Customer

Do you enjoy the niceties in your life? If you boil it down, the customer paid for it. Without the customer, we all have nothing in a free enterprise market. In my entire career, I have fired less than 7 customers. These customers were not fixable, they were toxic, and they were opportunists who were looking for someone to extort. So, I fired them. Most customers who seem unreasonable just want to be heard and helped. So, take care of the customer. Thank the customer. Appreciate the customer. Honor the customer.

Dick Chitty from Lexus had three rules that he shared with the dealer network to become successful in the car business. Rule #1 – Take care of the customer. Rule #2 – Take care of the customer. And rule #3 — you guessed it.

Happy New Year everyone. Let’s get intentional in 2020. It will be well worth it.

Author: ebtgains

Stephen is a seasoned leader in the automotive industry. He has a unique blend of achieving results, with an extremely high level of satisfaction for both the guest and the employee. Having a solid background in service and parts, there is a daily sense of urgency to maximize each opportunity. He is a process driven GM for a public automotive group with a passion for personal and professional growth. He is always maximizing EBT opportunities and is open and willing to share ideas and results.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s