Quit starting and stopping . . .

Follow me here; nothing is ever accomplished through getting started, slowing down, giving up, and repeating the cycle over and over. People try this with diet and exercise. The last result is usually worse than the first. In sales of any kind and in any field, it happens all the time. Most people do just enough work for it to be painful. They make just enough calls, and only talk to just enough contacts to have discouraging results. Because they are discouraged, they stop for a period of time. Then they start all over again. Pretty soon, they quit or get fired and blame everyone and every thing except themselves. It is totally self inflicted. I always tell sales or service candidates that it will be hard. Very hard. In fact, harder than they can imagine. I never tell them it is a breeze, because it is certainly not. Sales of any kind is not for the weak. It is for the committed, the strong, and the persistent.

So, if you are in sales, just get started and do way more than is required of you. And do it every day and all of the time. You will have outstanding results over a period of time. The hardest part is filling the pipeline with enough activity to create a desired amount of action. Take note; it will take more than you think, so just start by giving all you can . . . and more. When you increase activity levels to an all time high, you will begin to see action. Action leads to appointments or face time in general with a potential sale. Face time leads to closed deals. So, quit starting and stopping. The only one you are fooling is yourself.

Author: ebtgains

Stephen is a seasoned leader in the automotive industry. He has a unique blend of achieving results, with an extremely high level of satisfaction for both the guest and the employee. Having a solid background in service and parts, there is a daily sense of urgency to maximize each opportunity. He is a process driven GM for a public automotive group with a passion for personal and professional growth. He is always maximizing EBT opportunities and is open and willing to share ideas and results.

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